Learning From Failure

Failure is a label that often we associate with an action that did not work and so applied, the label is making us say that is not capable. This decreases our enthusiasm to become a successful person. By the time we were little, failure has no meaning, because we do not have the concept of "failure". If we have the concept of failure, then we will not be able to speak, will not be able to write and not be able to walk. Because to speak, write and walk to the failure of countless. Likewise in the business world can also mimic our failure in childhood and we can learn from the failures.

Coca-Cola had failed in the first year sales. Sales conducted by placing the Coca-Cola in the beverage in the pharmacy and 73.96 dollars spent to promote through banner ads and coupons. Failure to make Coca-Cola create awareness of other media, the mass media has more power when compared to other media and promote Coca-Cola with the atmosphere of joy.


Matsushita to produce for the first time is a plug adapter. This adapter has actually proposed to the previous employer but did not receive a response. To create this product, along with four companions Matsushita took four months. After this product so no one was going to buy this product.

In 1993, Compaq which at the time as leader of the PC sales market, put through a price cut to compete with Dell. The result of Dell Computer loses 65 million dollars in the first six months, which caused nearly bankrupt. Dell learned from this failure. He tried to find other ways to sell computers. Finally, Dell made a very fundamental change in business process reengineering called. in business with the introduction of E-Commerce. In 1999, Dell can sell 1.7 million dollars per day through e-Commercnya site. Dell shares rose 2000 percent in two years. Dell can compete with world class companies such as IBM, Compaq, HP, and Bell-Nec. Even the market share and profits continue to rise and eventually became the largest PC seller in the world.

When I started the business with friends, sayapun repeated failure again. I started with the failure of a Salesman Book, telex Salesman by phone, and car salesmen pengkilap materials. Primagama who only got 2 students in this campaign has done a fairly intense. CV. Wijaya, the company that serves the car care services that eventually die. Similarly, business start computer education center "IMKI", just get AMIKOM 3 students and trusted by only 6 students. I'm with my friends trying to learn from failure, then make corrections and improve mecoba for success.

Source : Mohammad Suyanto



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The Secrets Success of Marketers

Malcolm Gladwell titled in his book Blink, describes a successful car salesman. The person named Bob Golomb. The Director of Flemington Nissan dealership selling the usual black suit with a conservative model so cursory as a bank manager or stockbroker. Since jump into the car business for more than a decade, Golomb has sold an average car about twenty cars per month, which is more than twice the average sales of other car sellers. On his desk, Golomb displaying five gold stars given by the company as a reward for performance.

Golomb secrets of success are three: first, give attention to the customer. Second, pay attention to the customer. Third, pay attention to the customer. If you buy a car to Bob Golomb, he will call you the next day, make sure that everything was fine.

If you come to the shop but have not bought anything, he will call the next day, just to say thank you for visiting. "You should always show the best facial expressions, even when your own bad experiences. You forget the past your problems. Even if the situation at home was not fun, you should still give the best to your customers "said Bob Golomb.


Last secret of Golomb is he does not judge people by appearances. He assumes that anyone who came into the room pamernya have exactly the same opportunity to buy a car. "You should not misjudge the business people" he said over and over again. "Bad thought tantamount to suicide. You should seek the best for each person. A seller who is still green when I see a prospective buyer might say: This guy is impossible to be able to buy a car. In this case the worst mistake a seller, because sometimes just the opposite. I have a farmer customers, who over the years has purchased a variety of cars from me.

We just made a deal with a handshake, then give me a hundred-dollar bills, saying: Take me to the village. We do not even have to write a letter ordering. Now, if you see this person, with a stained dress farmers cow dung, you might think he could not afford a car. And in fact he was actually able to pay with cash. Or sometimes when that comes into the showroom a teenager, you may not take it seriously. In fact, the teens at night may be returned with his mother and father, to decide on the purchase of a car "said Bob Golomb.

Source : Mohammad Suyanto, Armannd.com(Image)


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That provision can be planned

Provision that already exists that govern him. I think that's true. And, most of us thought so. Because since the birth of each person bring their own sustenance. But, if we can improve our own rezekki? And, if we can not plan it? I would argue, should an existing provision that the set of his, but we must remain active plan. Without planned, it will be difficult Rezeki our passions. Akandatang myself I suppose, that provision requires the opportunity to come.

In my opinion, that provision which may come when every day we do not have any activity. Only submitted. And, we too believe, that the provision was not necessary pursued, would have come alone. I do not agree with this principle. Because, after all that in us there was no enthusiasm to work, and the only sustenance was always dreaming to come, then that provision would be difficult to come or just mlah away. But conversely, if diligently working, and creative entrepreneurship, I believe, must have provision will come. Our business will grow faster.


Moreover, if we dare to choose prosefi such as businessmen, doctors, notaries, lawyers, painters, artists and others. I see this profession is very likely to bring about a relatively large provision or not linear. Because this profession different from the person who paid or as employees. This means that if today we say, was to his business or as an entrepreneur, then obviously it is very possible for us to bring a relatively large fortune. Meanwhile, if we now works join others or fixed salary every month, then obviously the opportunity to come relatively large fortune, become small. Therefore, a large fortune that comes into the right place, and this we can plan. Live, we are brave or not.

Speaking of luck, I was reminded of my colleagues experience. He was a notary, I see, in carrying out his profession, he was only using the motor. Then, replace the car. That was the old car. However, when I suggested that "daring" to take the new car on credit, he was surprised. Apalagia, as suggested just sold his old car, to pay the down payment.

Each month you must pay the installments? that question. I replied, "Well that's luck will follow your plan. If you use a good car must have more confidence in your clients. Therefore permormance or appearance required in your business. Moreover, you want to work hard and creatively capture the client, I'm sure you'll be able to pay the payments ". Apparently, he took my advice. What happens next? Notary provision that was flowing. Increasing his clients. In addition to pay installments, he still has advantages that provision. And, trust him more firmly to his profession.

This incident, among them that makes me believe, that the provision was actually going to come to follow the plan of our debt. Provision will also come as our business risk taking. Thus, when we take a small risk that business, any provision of small flows. Conversely, if we dare ambilambil large, then the provision would be a big flow.

Source : Purdi E Chandra


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Brand Building Strategies (Part 3)

Brand building strategy can be to rely on brand equity. Brand equity based on the consumer perspective is a recognition of the brand's consumer and store in their memory and their associations that support the brand, strong and unique. Brand equity based on the consumer perspective of brand awareness (brand awareness) and brand image (brand image).

Brand awareness is the brand's ability to appear in consumers' minds when they're thinking about a particular product and how easy it is to name revealed. Brand awareness is the basic dimensions of brand equity. A brand does not have the equity to the consumer aware of the brand. New brand should be able to achieve brand awareness and brand awareness mempertakan to do all the brands. The level of brand awareness to brand known as awareness and recall tend to be shallow brand as a deeper awareness. For in Indonesia, if we consider the brand of toothpaste that can quickly arise in our heads then Pepsodent will appear first, followed by new Ciptadent, Close-Up and others. Whereas if we think the mosquito, then the Baygon will appear first, followed by three new wheels and others.


Brand image is a kind of association that emerged in the minds of consumers when considering a particular brand. These associations can arise in the form of a particular image or idea associated with a brand. This association can dikonseptualkan by type, support, strength and uniqueness. Type of brand associations include the attributes, benefits and attitudes. Attribute consists of attributes associated with products such as design, color, size and attributes that are not associated with the product, such as price, user and usage imagery. While the benefits include the benefits of a functional, symbolic benefits and benefits based on experience. Bodrex associated as the drug is safe and rapid healing. Komix associated as a cough medicine that can be drunk directly with the advertising slogan "Auntie Fe cough, diglek only".

To enhance brand equity through an election conducted brand names or logos are good. The most common effort made through marketing programs and marketing communications in order to create an association that supports, strong and unique in the consumer's mind between the brand and the attributes or benefits. High quality products and present the potential value of having a high brand equity business needs effective marketing communications and consistently to build and maintain brand equity. Tea Sosro expressed as one of the biggest brands in Indonesia, actually no more than water given sugar tea. However this brand has great brand equity for the promotion pemasarnya continuously.

Source : Mohammad Suyanto


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Build Business, Buy Property

There is one interesting business adage taught by Robert T. Kiyosaki, author of "Rich Dad, Poor Dad", which became Best Seller. Adage that reads, "After we successfully build a business so do not forget to buy the property. In addition we have income from a business that we run, we will also gain benefit from an increase in property values ". I think, Kiyosaki was right. Adage that truth is the key word is the cause, why the rich get richer. Because rich people are always smart to buy the property at all times will continue to multiply in value, that's what made him even richer.

However, long before reading the book, as an entrepreneur I have been practicing it since the first doctrine. Therefore, there is additional advice I can give to you in buying properties from the profits of your business success built. Business proposition reads, "If you intend to buy property, not according to the capability of available funds. Even better buy a property with bank debt. Because the less money you spend to buy property, the greater your advantage ".

Clearly, if we had a fund of Rp 400 million do not buy a property worth fitting that we have funds. Do not buy a property does not have cash. Could the way credit. So should pecahkanlah your RP 400 million for 4 properties, such as each of you enough to purchase a down payment of Rp 100 million, the remaining USD 300 million from the bank. Well, if you only buy one property valued at USD 400 million, then five years later you will only receive the benefit of his many times the price of one property only. But if the four properties, five years later one of your original property Rp400 million has doubled to $ 2 billion. 4 so that the property be 8 billion.


Goods time you ask, why buy a property with debts of more profitable? Be helpful to refer to business advice from Dolf De Roos, consultant Robert T. Rich dad Kiyosaki in his book, "Real Estate Riches" Dolf wrote, "I do not buy a property to buy land, so that is not productive. I do not buy property for buildings that need maintenance. And, I do not buy a rental property for management needs. My strongest reason to buy property is to get the debt. The reason is simple, "Total debt is always the same, but asset values continue to soar".

By picking the business advice, I suggest we should not be afraid owed to the bank to buy the property. Change your mindset, that the debt would invite trouble for you. It is to learn to nurture confidence in the debt so-so start with a small value. But, once you succeed you are looking for is not in debt to the bank, but banks are instead going to find you to take the debt.

No one appeared and then joked that among entrepreneurs that, "if you dare debt USD 50 million, you are having problems. But if you dare to USD 50 billion in debt. Banks that will have a problem. Believe me, the more often we dare debt, the banks will be more trust in our business. "You dare to try?

Source : Purdi E Chandra


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Failed? Its Must...

One of the reasons most often cited by people for not starting your own business is the fear-fear of failure. I think this paradigm is not appropriate, because failure is something to be embraced and celebrated. Failure is one component of the most important somersaults in starting your own business and become rich: Failed first, so it should fail ....

There are a lot of justification for the point of view of this surprising. Jude Wanniski, an economist politsi, writes, "All the success is the fruit of failure. Need many times the attempt to succeed before the success of the gain. Just imagine, how many times a child fails to eat with a spoon before successfully, especially with a knife and fork. Success, for sure, better than failure, but success would not even be there without fail. "


Business Week magazine this theme daam a recent article, "Delivery Failure Bagamana Success". "Everyone is afraid to fail," writes the magazine. "However, the breakthrough was also born of failure. The best companies embrace failure and learn from it ". Indeed all the leading companies would have failed, but the best examples come to celebrate the failure of a party held by Intuit, Inc.. "Intuit has just serayakan a bold marketing campaign, which failed," writes BusinessWeek. "This company has not been targeting the taxpayer, and in 2005 tried to embrace them through a failed attempt to combine the campaign as the taxpayers with the hip-hop style. Through the Web site named www.RockYourRefund.com, Intuit offer discounts to young people to browse the site Expedia Inc.. And retailers Best Buy and the facility to transfer tax refund directly into prepaid Visa card issued by the hip-hop king Russell Simons. "The project failed miserably. What does Intuit chairman of the team that failed? According to this article, "In front of some 200 Intuit marketers, the team received an award from Intuit chairman Scott Cook. "The president realized that to succeed, you have to fail occasionally, and the question must be asked, is, what can I continue to be better?

Remember!
Only failure to success. Failure is not an option, but a part of your process successfully.

Dare fail not only shown by the largest companies in America. Failure is an integral part of kesusesan entrepreneurship. Debbi Fields, founder of Mrs.. Fields Cookies, saying, "What is important is not afraid to take risks. Remember, the greatest failure is not trying. "

However, there are still elements of failure is more important than the failure itself, that is, back and never tried again .... So, you failed in a last attempt to pass a test, lose weight, get a couple dates, through an effort-then what? Fatal if you do not want to try.

"Failure does not count," said Frank Burford motifator. "If accepted, you will succeed. The reason most people fail is that after a failure, they stop trying ". So, if you ever start a business and failed, good! You get a valuable lesson and is now a member of a prestigious club, along with all other successful person ...

Source : Semua Saudara


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Build Confidence

Every person who is born must have the talent, intelligence or ability that is relatively distinct from one another. But sometimes they are hard to find these things in her that could not be reached for maximum achievement. In fact, sometimes someone trying to compare who has the ability to compare with others to make them feel inferior. And often times a person can not succeed not because they do not have the talent, intelligence or ability but because they do not have the confidence and good mental.

If we see the true world champion, whether in business, science, state politics, education, or even a religious, all have strong confidence. If they fail, they soon rose again. They dare to set targets, bold and courageous step began struggling to realize success. They continue to survive and move on even though success seems far from the eye.

One of the great figures is Colonel Sanders. At the time he was offering fried chicken secret recipe to others. It takes more than 1,000 times the rejection before he sold his first KFC franchise. That time when she was already fairly advanced, but thanks to the efforts and hard work he finally managed to realize the ideal goals.


Or the story about the discovery of incandescent light bulb by Thomas A. Edison. Before managed to find the light bulb, he had nine hundred and ninety-nine failures and only a thousand experiments that he managed to create the first light bulb. And when asked in an interview by Napoleon Hill, Mr. Edison's what you feel when experiencing failure 999?. Mr. Edison replied, "I'm sorry I have never failed, I've found 999 ways not to do to create a light bulb". An extraordinary word that can only be uttered by someone who has confidence and high self-confidence of what he was doing.

From the above story provides inspiration and encouragement to us that the belief in the achievement of goals and unyielding spirit will be a key determinant in the success of life. Because you never know, when the arrival of success. May seem far away, despite being so close. Courage to keep trying is the key factor that distinguishes between a person who fails to successfully achieve their dreams.

Try for a moment you think if in the middle of the struggle, they surrendered to the failure and did not continue what the ideal goals. What will they feel at the end of his life? Remorse or kebahagiankah they feel?. Now let us ask ourselves, do we so easily give up and quit trying in an effort to achieve dreams that we want in life? If you feel hesitant to go for it, check back on yourself, whether your dream is something really worth fighting for and gives meaning in our lives? If yes, then the achievement of those dreams you must strive for. Make this dream a responsibility, something we will regret if we never achieve it. Then wrapping it with a paradigm of faith to try again. Any obstacles that would happen, we always believe in our dreams, and then we got up and tried again.

By developing a positive mental self, then we will have a strong confidence. Finally, keep striving to achieve dreams and goals in your life. Because in fact there is no true success without going through a process of failure. When the failure came to rest assured that you already are one step closer to success. Do not let fear of failure to eliminate the true purpose of your life.

By: Dipankara Jayaputra
Source : Yuk Bisnis


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Courage And Timing

In a business dialogue held by the Indonesian Managers Association (AMA) Yogyakarta some time ago, there was a dialogue participant who asked me, about how luck and timing factors determining success in business?

How important is the luck factor for the entrepreneur? The people of China have the habit, if you want to go into business, then we must have a hockey or a large fortune. If not, then our business would be bankrupt.

If it turns out we do not have luck, then we are advised not to set up a business. Actually, I think, whose name is lucky or hockey was actually a part of life that we can not control. We can not guess. And, indeed itrulah life. How do we know that we have luck, if we had never tried it. Luck has to be proved, not only be imagined.

I suggest that we might have luck. It's just that, by one particular circumstances, luck could have then gone. Different views timing, in any business activities that we do, then we can control it. This means that timing can be controlled less than a fortune.

Therefore, in my opinion, it might be that business can we start or we take today. But it may be, if we started five years ago. So the timing is little we can control. Clearly it shows, that the business opportunities that do not know the actual arrival time.

Today could be time for us to take the business opportunity. And if delayed, not impossible to take someone else and we lost business opportunities, I think, the first person to sell beverage Aqua in Indonesia, namely Tirto Utomo, also requires approximately 8-year struggle to exist today.

Possibly, when the product was first raised, not the time or timing is not right. For most of the purchased product is Aqua strangers. But it turned out from time to time people began to idolize Indonesia Aqua drink it. Thus, people then know the white water with a call "Aqua".


So also in the bottle, which was first introduced by Mr. Sosro. Where, at the time Sosro Tea in the market, nor at the right timing. Thus, the product is to get known and loved the community, requires a hard struggle.

So I think, whether or not our luck in the business, so we should not think about it, because we can not control. But should the timing was right, and hopefully in accordance with our luck.

Source and Image : Purdi E Chandra


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Brand Building Strategies (Part 2)

Real marketing strategies brand building strategy in the consumer's mind. If we have the ability to build a brand, it means we have a strong marketing program. Another strategy to build brands is to empower brand product lines. Brand product line is a strategy put in a brand name product lines related. Brand product line focuses and provides cost advantages by promoting the product line rather than each product. This strategy is effective if the company has one or more product lines, each of which contains a relationship between the items of the product. One advantage the brand's product line is the addition of product items can be introduced to empower the brand names that have been built.


Strategies that big companies use to build a brand, usually by using the company's brand. A company's brand building strategy brand identity using the company name to identify the product. Toyota, Panasonic, Polytron, Sony, IBM, Intel, Motorola, Sharp, Sanyo, Toshiba, Yamaha, Honda and McDonald's use the company brand (corporate brand) to advertise its products. Good Honda ads Mega Pro 1600 and continue highlighting Karisma Honda brand as a corporate brand.

Kijang and Avanza success as Top Brand Indonesia, one of them because of that it uses the Toyota brand. Toyota to build brands is not only a company that menjualmobil, but the company that offers a Total Ownership Experience, ranging from dealers to contact customers after sales service is optimal. Toyota Kijang with the image that the vehicle is durable and easy to maintain and relatively high prices purnajualnya compared with competitive brands make a strong brand in the minds of consumers. Toyota Avanza, using Toyota's corporate brand has been trusted around the world who have superior products, services satisfactorily high resale to make its brand into Top Brand Indonesia. Panasonic with AC and a washing machine also became Top Brands Indonesia, both use the company's brand. Polytron with audio, which provides electronic product images are relatively inexpensive, but quality in Indonesia. Similarly, Sharp and Toshiba with television and refrigerator, all of which use the company's brand strategy to achieve excellence.

Source : Mohammad Suyanto


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Brand Building Strategies (Part 1)

Each company should develop their own policies regarding the brand of eye products in the same line. Brand is a combination of names, words, symbols or designs that give the identity of the product. As discussed above, that the advertised product but not the brand. Brand economic role if the brand is mass produced, so achieving economies of scale and a successful brand can hamper the memeperkenalkan competitors who want the same brand. Brand also has a strategic role with a difference between the brands offered by the company with its competitors brand. From the consumer perspective, a trusted brand is a guarantee of consistency of performance of a product and provide consumers the benefits sought when buying a particular product or brand. Brand also is a promise to consumers that by just saying his name, comes the hope that the brand will provide the best quality, comfort, status and other considerations when consumers make a purchase.


Brand consists of private brands (private brand / store brand / distributor of brand / private label), brand-specific / individual (specific / individual brand), brand lines / families (line / family brand), brand companies (corporate brand), brand combination (cobination brand). Private brand is a brand-sponsored by the distributor, for example on large traders and retailers. Alfa pulled out of sugar with the supermarket brands but do not have the sugar factory, the Alpha uses the private brand of sugar distributor permission. Allows private brand wholesalers or retailers provide lower prices and allow for higher profit. Bahakan many overseas companies ranging from clothing in upscale real Indonesian production, but given the brand overseas. Similarly, Indonesian-made shoes, branded ordering from abroad. Although made in Indonesia, but with foreign brands were able to sell a good price. Because the sale was not a product but the brand.

Another strategy is to build a brand with a specific brand which is a strategy to provide the brand name of a specific product. Unilever uses this strategy, for example Ax for brand deodorant, for Blue Band margarine, Domestos for mosquito, for Omo detergent, Pepsodent toothpaste and for for Sunsilk shampoo. Similarly, P & G, for Camay soap brands, for Crest toothpaste, Duracell batteries, Gillette for razors, Head & Shoulders for shampoo and Pampers for diapers.

Source : Mohammad Suyanto


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Creator Market Strategy

At this time the world's Internet users has reached 1.2 billion and in Indonesia has reached 25 million. The Internet is a dream market for some circles. Entering the new economy or digital economy, which makes the company a market riddled revolutionary. Various kinds of strategies on the Internet in conducting revolution include market creation strategies (creator market strategy), strategic reconfiguration of the channel (channel reconfiguration), strategic transaction broker (intermediary transaction strategy), strategies of information intermediaries (infomediary strategy), strategy of self-service innovators ( self-service innovator strategy), innovator of supply chain strategy (supply chain innovator strategy) and strategic control of the channel (channel mastery strategy)


Creator Market Strategies is a strategy of using the Internet to define a new market by identifying a unique consumer needs. This strategy requires you to enter the market first and keep ahead of competition by innovating continuously. To create a new market, Amazon.com kadangkalan willing to lose in advance in order to achieve a strong market position and profitability in the long run. Amazon.com is a company that uses market strategy creator mengidentifikase way as the database and delivery of this competence and Amazon.com web design speed browsing and order products and combining efficiency, reduced prices and personal service.
Amazon.com which was formerly only a small bookstore founded by Jeff Bezos with 7 employees in 1994 which is a company based in Seattle and entered the Internet market in July 1995. Currently Amazon.com, Inc.. Nasdaq-listed with: AMZN and is one of the Fortune 500 companies as well as Earth's Biggest Selection. Amazon.com, Inc.. trying to become the company the biggest customer-centered world, customers can find and discover anything you want to buy online and strive to give customers the possibility of the cheapest prices. Amazon.com is now selling a variety of products, giving millions of unique new products consisting of several categories, such as health and personal care, jewelry and watches, food, sports, books, music, DVDs, toys, electronics and office, toys and children and houses and plantations.

Amazon operates several web sites to reach new markets, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca , and the Joyo Amazon websites at www.joyo.cn and www.amazon.cn. In 2007, net sales estimated at $ 14,263 billion with growth increasing 33% compared with 2006. Operating income is estimated to reach $ 675 million with growth reaching 74% compared with 2006.

Source : Mohammad Suyanto


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Blue Ocean Strategy

W. Chan Kim and Renee Mauborgne claim that Red Ocean Strategy is no longer effective to create growth and profits in the future. They both propose a new strategy called the Blue Ocean Strategy. Blue Ocean Strategy, considers that the competitive market is to create a space that no opponent. A vast market like the "blue ocean".

W Chan Kim and Renee Mauborgne claim that 86% use the Red Ocean Strategy, and only 14% who use the Blue Ocean Strategy. From the company that uses Red Ocean Strategy is to earn a total of 62% and 39% total profits, while companies that use the Blue Ocean Strategy is only getting 38% of total income but total profits 61%.

Cirque du Soleil is one company that uses Blue Ocean Strategy. Cirque du Soleil. Company founded in 1984 by a group of street performer, Cirque has done stage production featuring dozens of visits by about 40 million people in 90 cities around the world. In 20 years, Cirque has achieved revenues worldwide leader circus Ringling Bros and Barnum & Bailey. Both companies are world leaders circus to achieve it took 100 years.


Ringling Bros. and Barnum & Bailey circus to design standards and compete with the circus on a scale similar declining market. Ringling Bros. and Barnum & Bailey uses the perspective of competition-based strategy, so that the circus industry finally appears to be unattractive. While Cirque du Soleil's success by not taking the market from the existing circus industry, the market historically children. Cirque du Soleil does not compete Ringling Bros. and Barnum & Bailey, for creating a new market that no opponent and make the competition irrelevant. Cirque du Soleil brought a new market in addition to the children is a new customer group of adults and corporate clients with not only a circus show, but it displays theater, opera and ballet, so the audience is willing to pay several times more than the usual traditional circus. Strategy of Cirque du Soleil is called Blue Ocean Strategy.

Blue Oceans is a whole industry that is not currently available, not known for its market space and there is no competition. In blue oceans are created that demand, not a hotly contested competition. Demand could grow quickly and profitably. To create blue oceans in two ways, the company can increase a complete new industry, such as eBay to create an auction, but online. The second way, blue oceans can be created from within red oceans when the company changed the existing industry boundaries, as practiced by Cirque du Soleil.

Source : Mohammad Suyanto


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Failed Courses, Become Entrepreneur ...

When I was in college I had a clever temen insight of the world and has a nice business. Ideas of business plans that emerged from a very brilliant mind. Always alone, the ideas are interesting business idea, prospective, and large perpeluang to work on. All my lectures tut hurl impressed with his ideas.

But the idea stayed just ideas. To this day not one has ever dijalankannya business. In fact, last I met him, the status of employees of a company publim in Jakarta. He's too smart to plan a business and too scared to start.

There are also students who had come to me. He claimed to entrepreneurship, then he said, that he did not have the capital and not so good. I told him: "What a coincidence!" Then I katakana again: "Do not be afraid, because the main capital for doing business is courage".

Why do I say it like that? Because, usually when it was actually too clever is too calculating. People who know a lot of things, then he'll know a lot of risks and obstacles in front of him. I think it actually will shrink his gut.

I even once said to a scholar who wants to entrepreneurship. I katakana: "Now, ijazahmu ignore. Make yourself as if nothing had nothing but enthusiasm and a strong desire ".

I continue: "Start entrepreneurship just when you do not have anything. When you feel depressed. When you can not do anything with your diploma. When the confusion had to pay the mortgage. Or when you feel insulted. "

My advice is indeed quite different from most people. Usually people suggest, reply to the business should raise capital first, then find a place and so on. However, many people succeed as an entrepreneur has just begun the contrary, only a spirit and did not have anything. Conditions that forced them to "dream" about her future, then challenged to reach out, and tried hard to make it happen.

You must know or at least never heard the name Steve Jobs. Previously he was nothing aiapa. Jobs is just a young boy who likes wearing faded jeans and baggy kemps. Later, he made Apple Computer in his garage, and founded the company in the Fortune 500 faster than anyone in history.

Jobs is an example of people who succeed in entrepreneurship, it was not because of his ability in college. But, because he has the courage and conviction will digelutinya effort. He was able to act to realize his idea to leave the college environment and friends who like to party berhura.

But I am not suggesting you ignore education. It's just, I want to say, that to be the first entrepreneur takes courage to start the (acting), to take advantage of business opportunities there. This must be done immediately, before someone else beats. Skill will be needed if our efforts are already under way, and that we can get by following the course again, or we can pay smart people as employees or consultants.

Purdi E Chandra


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Success is Bad Teacher

Robert T. Kiyosaki in his book "Cash Flow Quadrant" argues that success is actually a bad teacher. But it applies to ourselves. This means, as Entrepreneur, we had better not sit on our own success. Therefore, it will make us become less enthusiastic, be creative, make us complacent or arrogant, make us forget ourselves, not even the possibility of success we achieve will be a boomerang for ourselves. Success is, in my opinion, it does not mean "time to enjoy".

Indeed, our success can be misleading us. Moreover, if we are too proud of that success, will make us forget ourselves. Therefore, in order that success is not a boomerang for ourselves, then we indeed have a good-good with that success. But, of course, others might learn from our successes.

It should. In fact, it can make one's business success. Because, basically learning from the success of others is legitimate. In short, if one study the success of others, it can indeed be a good teacher. Although we really can learn a lot of people who fail. In this context, I think, that our business remains viable lasting even better in the future, there are times when we must realize this. Or rather, as an entrepreneur should be more considered, that the failure was actually the best lesson. Therefore, I think we should be not too fearful of failure. We learn the most about ourselves when failed, do not be afraid to fail. Because it really is a failure of our process to be successful I believe, whose name was actually entrepreneurs can not succeed without fail.

Therefore, when we want to start a business or a business when we started to grow, but then suddenly go bankrupt or fail, I think it makes us not be discouraged. Instead, entrepreneurial spirit that's when we must rise again. Because, according to my experience and other business associates, a new brand successfully, after they had failed at least seven times. If we had failed two or three times, I think that it's perfectly natural for an Entrepreneur.

Properly, the entrepreneur will never mendapatakan lesson without doing the steps mean. Whether it's a step that failed and successful. The steps start from small steps to big steps. In other words, I say a 1000 km journey was actually started from a small step. If we do not dare to start or floating the business, or any of our businesses grow. I found interesting words make us think together that is, "Begin the step does not start". That is, people who dare to start or expand a business, it's better than those who did not dare to start or expand a business.

Purdi E Chandra


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Business Learning While running

I agree if someone says that to achieve business success, we can imitate the success of others, whether it's strategy, or choice of doing business. In addition, I want to add, that to us can be entrepreneurs, really do not have to have a qualified business experience first. The logic is, if we wait until a qualified business experience, then when are we going to start a business?

From my own experience, and experience Bob Sadino businessman, also experience of other entrepreneurs, that the real master of business experience that we can achieve while running our business. So, we want to start a business, it is better not to put much thought or plan fancy. Be assured, that the business may change, and can we handle it as we go along.

It's just that, maybe we can temporarily fear is precisely because we are too ready, too much to think about, even too scared to business risk. Actually, I think, in practical business, which actually happens a lot different from what dipikirin ever. So no wonder we and many find the way out to overcome all the difficulties we have experienced business. Thus, there is no reason for us to start a business for this reason we limited business experience. Say, with our expert to learn from every incident, I believe it makes us more proficient in business.

And, if we look at the field, many businesses were started with zero. For example, money does not have, it can be overcome by borrowing other people. Then have no business experience can ask the other person. Even do not have any idea, could use other people's ideas. So is the effort that had nothing, and many more.

What does all that? That is, we can use the "belongs to" others. It is precisely this kind of situation, will make us get a lot of lessons in business. The thought was in my opinion the most important thing to start a business.

Therefore, in my opinion, really learn the business as a street or road while studying, in the business world is the same, which is important we have tried to start a business. Bob Menuru Sadino by stepping are like that, at least already one step ahead in the business. We are no longer just walking in place, which means not going anywhere or do anything bisnia.

"I am successful because I walked. Not conjure victory step, "said Bob Sadino which also start a business from scratch. Of course I disagree with Bob, who now has a lot of supermarkets in the group Kem Chik's it. This means that, by stepping, then there is the possibility of our success, in addition there is the possibility of failure. But with no steps, then we will never succeed. So it could not hurt us to learn the business as we go along.

Purdi E Chandra


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Dare Success

How much good fortune that we want,
is equal to how much we dare to take risks.
- Purdi E Chandra

ONLY a handful of entrepreneurs who can reach the top of the ladder of success without struggle and sacrifice. Recipe, among other things, that make mistakes, they forget about it and kept working, until finally achieving success. In my opinion, we as an entrepreneur must always be brave and courageous thinking to develop a successful self-confidence.

Must always remember, that we are potentially in the business, which at any time should always be double the self-confidence, and can eliminate exucitis disease, a disease for a reason. Is that the reason related to health, intelligence or intelligence, age, and fate. We had also must have the courage to change failure into victory or success.

For a success, it takes courage to continuously study the decline of our business to success. In business, it is natural that we learn from the success achieved by our competitors. But the point is, how we should avoid the mistakes that have done by our competitors. We also must always be ready to face the changes that are always in business life.


Efforts to create the best ideas that are competitive advantage I think it becomes very important, and if we need to join together the best ideas from our competitors.

In other words, as an entrepreneur, we must constantly every moment always opened my eyes and ears of a chance or opportunity. Because, in addition to livelihood factors, then the opportunity was also concerned with our fate factors. If we are able to do that, it is probable that our success will be achieved.

I am sure, we all crave success. Want to get the best of his life journey. No one can get pleasure from life on all fours, the half-life half. Success means many things are wonderful and positive. Success means personal prosperity: a nice house, financial security and opportunity to advance the maximum, as well as useful to society. Success also means that the honor, leadership, and respected.

With success demikin means self respect, to feel honored, it must continue to be happy, and feel the satisfaction of life. That means, we managed to do more useful. In other words, success means winning! But unfortunately, in the era of globalization it is today, not all entrepreneurs dare to mention, that he has achieved success.

Instead, I just think that we as entrepreneurs must dare declare himself a success. Because of the courage we say successful, will generate confidence. With great confidence, we will be more eager to achieve success. And I still believe, no matter how busy entrepreneur, a successful entrepreneur, he will remain ready to help friends who need it. And, they increasingly believe in God as a great power.

Purdi E Chandra


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Starting a new business

I believe, that every year has been quite a lot of people who enter the business world. They generally perform three ways. That is, buying an existing business, became a partner in a franchise, or to have the new business.

If you want to start a new business, of course we should be able to answer four questions. First, the product or service, what would we make, and it was for whom? Second, why should the effort? Why the prospect should buy from us? What would we give if we find that the product does not yet exist? How the competition? What are the benefits we derive from the competition? Third, if we have a source? Are we going to get the order? Is it coming soon order? Fourth, the market who we are? So where did the idea to start a new business come from?

Results of a survey in the U.S., which recur in the book The Origins of Entrepreneurship, was mentioned, that is 43% entrepreneurs an idea of the experience gained when he worked in the same industry. They know the operations of a business and generally have a network of cooperation. As many as 15% of business ideas entrepreneurs can now see other people try a business. As many as 11% of employers may be the idea when he saw a market opportunity that is not or has not been fulfilled, 7% of employers that idea because it has systematically examined business opportunities, and 3% employers an idea for a hobby or are interested in a particular variety. In Indonesia alone how?

I think in this context, we do not have to agree with the results of the data. 43% of data that can be idea entrepreneurs from the experience gained while working in the same industry, it shows that he's the type of businessman who only dare to start a new business because it just simply look on the bright side only. In my opinion, if we really want to start a new business, the market should have a better chance we make a foothold.

Purdi E Chandra


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Bob Sadino: They Say I'm Crazy!

Bob Sadino often regarded as an entrepreneur icons in Indonesia. Success will be a pioneer in the field of agribusiness and agro-industries in the flag so Kemchiks Group imprint. Her social expanse of various circles and their ability to communicate was no doubt about it. But, that is not less interesting is the style of Bob in a dress, think, say, act, and act. This public comment; quirky, unique, stylish, classy, provocative, controversial, bold, very independent, the real entrepreneurs, even phenomenal. However, a sentence that might best represent all these views, as Bob himself said, "They say I'm crazy!"
Bob Sadino also wanted to share their knowledge. "I do not want to die with whatever, so my knowledge should also be abandoned."

They Say I'm Crazy! This book is not biography, but a provocative book and whip-lash to the intelligentsia mainly undergraduate degree-bold paradigm shift, that theory without practice is nonsense, or nothing. That, the movement is triggered the rise of entrepreneurship Indonesia. This book also reveals the original concepts about the world of entrepreneurship Bob, Wheels Sadino boss, Bob Sadino Circle, education revolution, the back-back entrepreneurs, the business of art, and a discussion of the ideal of national leadership in the eyes of a true entrepreneur.



And book launching was held at the Scholastic Matraman, on Sunday, January 25, 2009 at 14:00 pm until finished. The participants who attended the event seemed very enthusiastic, though many do not get a seat and had to stand. Do not need a lengthy explanation from the speaker, discussion or questions and answers with participants immediately opened. Om Bob (as usual Bob Sadino addressed) answered every question with enthusiasm. Even suggestions he typical. When one questioner was a student in mind, Om Bob suggested that just dropped out. Entrepreneur is not something that can be learned on the bench of education, can only be studied directly in the field of work. Realities that uncomfortable can also make an entrepreneur more resilient in the business world. "I have no tips to avoid stress", so Om Bob replied when asked tricks to avoid stress. Stress actually be faced and enjoyed. According to Om Bob again, success is a small dot on gungung failure. So, if you want to succeed, it must fail first! In addition, Om Bob also taught to share. Provide opportunities to others. "Better to have many small businesses than there is only one person had a big business."

If you still want to proceed, in fact there are still many unanswered questions. However, that afternoon book review should be closed. The participants who had bought the book Bob Om can also request signatures and he took a picture together.

http://gramediamatraman.wordpress.com
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Rich Ideas, Poor Courage ...

There's an interesting question from a participant "Entrepreneur University" third generation when he joined the inaugural lecture. "I have so many business ideas, but in fact none of the business idea realized. As a result, I just rich ideas, but there's no business, "said participant who happens to that housewives.

I think, questions or sepert events were not only experienced by the mother before, but also quite a lot of our experienced by all, even the name of business ideas that have it. But, well, just a business idea, while the business is zero or not materialize at all. Sometimes the idea that we do not even realisir first attempted by others. In this context, I argue, is to make a business idea is needed. Only, because we are rich only ideas, but poor courage to try it, then that is developing the idea, the business was zero.

In my opinion, poor courage began when we received education in school or in college, which we can only mere theory. So, we are too much theorizing, but poor practice. As a result, when we are rich in ideas, poor courage. That is, if we just mastered the theory, but if not practiced, so that good business ideas will be difficult whatever the reality. Well, just as we learn the steering wheel. If we only theory, but was never tried or practiced, would still not be the steering wheel.

So, I think, the problem lies in how we are initially only rich in theory or just playing logic or any other term of the brain rely on the left, then could not think or act the right brain. I'm sure, if we can also use the right brain, so as when the steering wheel. Automated, no longer have to think, all have in our subconscious.

If, as we practice the steering wheel or the practice of our theory, place various constraints, such as when we pulled into the garage, the car because we are a little damaged fence nyenggol example, I think ngaak problem. Similarly, when we were kids learn cycling, having fallen a few times, it was used. But ultimately, we can also ride a bike. That is, we are only able to ride a bicycle after having been dropped several times.

In business, I think it is the same. We must have the courage to fall and get up. Conversely, if we do not have the courage like that, no matter how small businesses would not exist. And, if we let the business idea that, as a result we are only rich business idea, but poor money. I am sure, with a courage that will bring money. Therefore, in my opinion, better to dare to try and fail than fail to try. You dare to try?

Just Do It man
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Initial Capital Entrepreneur That Just Brave And Dreams

One view was wrong in some people who want to start a business but also do not dare do anything to make it happen, is because they believe that starting a business should have some cash as initial capital first. That's a big mistake!

Actually most needed to start a business is not capital money, but the courage to keep trying, start a business with tangible steps. Kalo capital needs with a dream. Therefore, an entrepreneur should not be afraid to dream, because our dreams are nothing other than a part of our vision that will make a blue print (blue print) a reality. Therefore, the provision that we want to follow our dreams, even in many realities, that provision is directly proportional to our dreams.

So, if we have the courage to start a step, try to realize the business idea. Entrepreneurs must be abstinence stop. What to do is try and keep trying. For that, logically if we have to risk failure over and over again and consider it as a learning process to success. Thus the name of failure we never know in our lives. Therefore within the entrepreneur does not know the dictionary fails, just stop trying. For an entrepreneur's success did not know the term stop trying! Thus, it usually fails, continue to try and brave it fails again just incredible! Do not break the spirit of the measure of our failure but look how many times we dare to get up and try again!

Purdi E Chandra
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Family Business

There is an interesting reference I have ever read, that most businesses in western countries, especially America, is a family business. It's just such a business can be big or be one of economic power, provided that there is cohesion in the family.

In addition, they also have to have entrepreneurial spirit. It is the most urgent goals for the family business is able to generate profits, and provide the best for their children.

I admit, there are strengths and weaknesses of the family business. Strength, ie there is a belief that family is more at yourself than to others. And, if the owner or family member can serve directly to customers or consumers of course they will feel special services.

Meanwhile, his weakness is his business would be disrupted if there are family issues into business operations. Because, after whose name the family business, certainly a lot to do with emotions, treatment, safety, in addition to questions of productivity, profits and the achievement of business goals themselves.

For example, a husband and wife to be an entrepreneur, then, their business will succeed if they can be good business partners. But if not, the painful experiences they would naturally.

According to experts Entrepreneurship, Charles Kuehl, weakness husband and wife who are both businessmen, which is too often they will be together. Conversations at home often dominated by business issues. In the event of divorce, resulting in a gloomy business.

While the benefits of this family is a spouse can usually work longer hours to make the business successful. And, they also can change the shift guard at home and at work.

So what if the business of their children also took part? I think this is legitimate. Therefore it is already part of their lives. There should also experts who argue that such businesses often can not develop properly when it is owned by the second generation.

In my opinion, the possibility that happen when the second generation did not have this entrepreneurial spirit. Or because they did not want to be in the shadow of the success of their parents.

Therefore, in my opinion, no matter if you want to expand the family business, so long as there remains kekompakkan and entrepreneurial spirit that continues to be developed. Moreover, this family business has a high flexibility, especially in its business operations.

However, we must realize however, that the family business that has a flaw, and how we can cover it. But I'm sure, if we become a true Entrepreneur would be able to consider, which is best to choose for the future of the family business.

Purdi E Chandra

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Emotional Intelligence Essentials Entrepreneur

Javanese idiom appropriate to describe the importance of Emotional Intelligence, especially in doing something to make keingingan or dreams. Ngundung, means doing an act with determination. So, if we have Ngundung, something that we believe will be achieved with the advanced intuition or optimism in the act will create something that we initially imagined actually be true or happen quickly. Ngundung habit to always be very important for someone Entrepreneur in starting or expanding a business. Therefore an entrepreneur thus be more likely to maximize the role of right brain rather than rational calculations that only makes us go stop and fear.

Back in Javanese culture there is a saying, rawe-rawe rantas, poor-poor thoroughly, which may be interpreted to mean that if we are confident in our choices and actions in life, whatever happened to reach it we must be optimistic forward undaunted. By prioritizing our emotional intelligence and more using the right brain, we would be a brave person, because it is only a brave man who went on to become Entrepreneur.

Since our school, we tend to be directed always use the left brain and we were formed into individual who always think straight and all-linear, sequence. Thus, even though clever, we will never be a brave person, always calculating and always afraid of stepping. To be sure, the courage to open an Entrepreneur's business with the courage to face risks. We always reply and forward counting the left brain, the risk will always be seen as a danger, because it must be shunned, but if the right brain's view, the risk was even a chance of reaching provision. By because they had to be approached. Major risk is too great an opportunity sustenance, but a small risk is clear reply was a little sustenance, that thing is for sure.

source : Purdi E Chandra
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"Stupid vs. Smart" ala Om Bob Sadino

Everyone has the journey of life different and translate his life journey would not be the same advices into meaningful words.

Similarly, the figure of Bob Sadino. Although he was a successful businessman, he was determined not to bring science to the grave had before teaching your child in his nation, Indonesia.

The following writings He, who at the same time for our common reflection. Where do we belong?

1. Too Many Ideas - The "smart" is usually a lot of ideas, perhaps even too many ideas, so that none of them come true. As for the "stupid" may only have one idea and one that is the choice of business


2. Poor Courage to start - The "stupid" are usually more willing than the "smart", why? Because people "stupid" often do not think long or much consideration. He's nothing to lose. In contrast, the "smart" too many considerations.

3. Analyzing Clever Telalu - Most people are "smart" is very good at analyzing. Every single business idea, with a very complete analysis, starting from the capital, profit and loss until the break event point. People "stupid" not good at analyzing, so more quickly start a business.

4. Want to Get Success - The "Smart" was able to do various things with his intelligence, including mendapatkahn results quickly. Instead, people are "stupid" feels he has to go through a long and winding road before getting results.

5. Dare Not Dream Big - The "Smart" berlogika that dream something that logically can be achieved. People "stupid" does not care about logic, which he dreamed of something important, very large, even something that can not be achieved by someone else.

6. Business Need for Higher Education - The "Smart" assume, for business needs a certain educational level. People "stupid" to think, he can do business.

7. Negative Thinking Before Starting - The "Smart" great in the analysis, it is possible to think negatively about a business, because the information that had collected so much. As for the "stupid" do not have time to think negatively because they have to do business soon.

8. Done wants Own - The "Smart" think "I'll be doing it all", while the "stupid" thought he had many limitations, so that should help other people.

9. Poor Knowledge Marketing and Sales - The "Smart" considered already know many things, but often forget about the sale. People "stupid" to think simple, "the important products sold".

10. No Focus - The "Smart" is often pooh-pooh Focus said. Make him do a lot more fun. While the "stupid" do not have anything else except focus on the business.


11. Not Caring Consumer - The "Smart" is often too confident with his brilliance. He felt it was OK because of his intelligence that ignores the consumer's voice. People "stupid"?. He knows the consumer is often more clever of him.

12. Ignore Quality-person "stupid" is sometimes just ignore the quality because they do not know, so stay informed that ignore the wrong quality. Sednagnkan the "smart" often ignore the quality, because it knowingly.

13. No renovation - The "Smart" to easily switch from one business to another business that has many capabilities and opportunities. People "stupid" would not want to finish a business course.

14. Do not Know Pioritas - The "Smart" knowingly used and decided to do a lot of things in time and, thus neglected priorities. People "stupid"? The most threatening bisnisnyalah that will be pioritas

15. Less Work Hard and Work Smart - Many people are "stupid" who rely on the spirit and hard work plus a little work smart, make it a success in business. On the other hand most people are "smart" lazy to work hard and smart ass,

16. Financial Menacampuradukan - A "smart" though still acting a fool with a mencampuradukan personal and corporate finance.

17. Easy Surrender - The "Smart" feels proud when he failed in one area so that a direct switch to another field, when facing obstacles. People "stupid" is often no choice but to overcome these barriers.

18. Forgetting God - Most people feel that success is the result of poor jarih themselves, without interference "Lord". Given the LORD is a vertical worship and helping others as a horizontal worship.

19. Forget Family - Make the family as a motivator and supporter during the new start business or when business is time and labor meguras

20. Bad behavior - After a successful entrepreneur, then someone would consider himself as an independent. He no longer need other people, because it was able to stand alone diats feet.

Source; Bob Sadino
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A Powerful Weapon Entrepreneur

A good entrepreneur must have the soul of a leader. The success of an organization or company, is determined by the leader. Center circle of leadership is communication. Communication is an art or a way to communicate something, so that others understand us. "Communication is the most important skill in life. We spend most of our awake hours to communicate "said Stephen R. Covey. Subordinates in solving problems, we tend to rush in, to fix things with good advice. But we often fail, especially the failure to take the time to diagnose the problem to really understand in depth the problem first. We usually try to dimengeri first. Most people do not listen with the intention of frightening, but they heard to answer. They are ready to talk, filtering everything through their own paradigms, reading their autobiography into other people's lives. To try to understand first, we need a paradigm shift that is not easy. We have been taught since childhood to speak, write and read. We are not taught, how good to hear that. Heard there are several levels, ranging from not trying to hear, pretending to listen, to hear only the part that we enjoy it, listen with full attention and active listening Active Listening is the central point of communication.

Active listening more effectively used, if
other person has a problem. Starting from problems experienced by children, teenagers, their parents until problems in the company. Active listening goal is to help the other person go from a problem that looks to the underlying problems or real problems, prevent you from giving solving problems, helping the other person to solve problems independently and stimulate a warmer relationship.

Active listening is to hear the response to words, intentions and feelings of the speaker. In response, words, intentions and feelings of other person, then the other person would be delighted, because feelings can dilesap little by little, could be more friendly and more profound love. The other person will begin to listen to you and become more responsible. You do not have to be "super people".

One of my staff, often not in the office. Usually the personnel to call and ask him to come in and given a warning kadangkali. Often it is precisely these employees often do not even work. My experience teaches that not so in the employee handle. I am doing with actively mendengarkanm why he did not come to work. "Is there a problem, why you often do not come to work?" I asked. "No sir" he said simply "What can I help you?" I said. "No sir" he said simply. "But why?" I asked. "Well sir. My maid, when I want to go to work out with high school kids, so I waited until the kids are leaving high school or, occasionally, often do not enter. By dating the maid, my son palingkecil not preserved, even had my son go into the pool, so that once worried sayakan sir "he replied. "What can I Bantu, so that these problems can be done?" Ask me. "I can finish it yourself" she said. Since then, my staff is always entered. From there we can find the main problem, why he often does not enter. With active listening, we do not need to solve the problem, but he was able to finish it himself. Active listening is the central point of communication, one that determines the success of an entrepreneur. Active listening is a powerful weapon for an entrepreneur.

By M. Suyanto

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Learning Become Entrepreneurs from Soichiro Honda

We can learn to be entrepreneurs from the Soichiro Honda. Starting from his expertise as a mechanic, eventually succeed Soichiro Honda. Soichiro Honda's first job at the Tokyo auto mechanic in 1922 after leaving school. He only attended for eight years. Children's new 15-year-old from a small town, be proud of the 10 car repair at crowded. He was appointed as an assistant mechanic, but his work sometimes as a "baby-sitter" the boy is the owner of the shop. Honda dream to become a car mechanic and he never got the chance .. He was frustrated, then packed his bags and quit his job and left the big city. Six months later, the shop needed, he was called to help fix the car, finally tebuka opportunity for him to achieve his dream.

Like other countries, Japan was hit by a large depression in the 1930s. In 1938, Soichiro Honda was a student, when he started to open the workshop and developed the concept of ring-shaped piston. He plans to offer the idea to Toyota was working day and night, often sleeping in the garage. He always believes that he can refine the design and produce a useful product. To start a business using the capital of jewelry from his wife. When the draft was made sempel and offered to Toyota, the piston does not meet the standards. The technicians laugh at his design. Despite the failure, he remained firm to his guns. After two years redesigning survive and, eventually won a contract from Toyota. Then Soichiro Honda built a factory to meet demand for Toyota. But in the bomb factory twice during the war to become messy. He remains determined to fulfill his dream to build a factory, but once again the factory was destroyed by a massive earthquake.

After the war finished, there is a shortage of fuel, forcing people to walk or use bicycles. Honda makes small engines and can be installed on the bike, but the difficulty of material, so that does not meet the demand. Honda wrote a letter to 18,000 bicycle shop owner, but the results just get a little money. However, with these makeshift money, he makes small engines for bicycles. In the first model, takes place in order to work properly, so he developed and adapted continuously until eventually produce a small engine. 'The Super Cub "into reality and success. Success in Japan, Honda began exporting to Europe and America

By M. Suyanto Read More..