Sabtu, 31 Oktober 2009

Failed Courses, Become Entrepreneur ...

Drop OutWhen I was in college I had a clever temen insight of the world and has a nice business. Ideas of business plans that emerged from a very brilliant mind. Always alone, the ideas are interesting business idea, prospective, and large perpeluang to work on. All my lectures tut hurl impressed with his ideas.

But the idea stayed just ideas. To this day not one has ever dijalankannya business. In fact, last I met him, the status of employees of a company publim in Jakarta. He's too smart to plan a business and too scared to start.

There are also students who had come to me. He claimed to entrepreneurship, then he said, that he did not have the capital and not so good. I told him: "What a coincidence!" Then I katakana again: "Do not be afraid, because the main capital for doing business is courage".

Why do I say it like that? Because, usually when it was actually too clever is too calculating. People who know a lot of things, then he'll know a lot of risks and obstacles in front of him. I think it actually will shrink his gut.

I even once said to a scholar who wants to entrepreneurship. I katakana: "Now, ijazahmu ignore. Make yourself as if nothing had nothing but enthusiasm and a strong desire ".

I continue: "Start entrepreneurship just when you do not have anything. When you feel depressed. When you can not do anything with your diploma. When the confusion had to pay the mortgage. Or when you feel insulted. "

My advice is indeed quite different from most people. Usually people suggest, reply to the business should raise capital first, then find a place and so on. However, many people succeed as an entrepreneur has just begun the contrary, only a spirit and did not have anything. Conditions that forced them to "dream" about her future, then challenged to reach out, and tried hard to make it happen.

You must know or at least never heard the name Steve Jobs. Previously he was nothing aiapa. Jobs is just a young boy who likes wearing faded jeans and baggy kemps. Later, he made Apple Computer in his garage, and founded the company in the Fortune 500 faster than anyone in history.

Jobs is an example of people who succeed in entrepreneurship, it was not because of his ability in college. But, because he has the courage and conviction will digelutinya effort. He was able to act to realize his idea to leave the college environment and friends who like to party berhura.

But I am not suggesting you ignore education. It's just, I want to say, that to be the first entrepreneur takes courage to start the (acting), to take advantage of business opportunities there. This must be done immediately, before someone else beats. Skill will be needed if our efforts are already under way, and that we can get by following the course again, or we can pay smart people as employees or consultants.

Purdi E Chandra


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Success is Bad Teacher

SuccessRobert T. Kiyosaki in his book "Cash Flow Quadrant" argues that success is actually a bad teacher. But it applies to ourselves. This means, as Entrepreneur, we had better not sit on our own success. Therefore, it will make us become less enthusiastic, be creative, make us complacent or arrogant, make us forget ourselves, not even the possibility of success we achieve will be a boomerang for ourselves. Success is, in my opinion, it does not mean "time to enjoy".

Indeed, our success can be misleading us. Moreover, if we are too proud of that success, will make us forget ourselves. Therefore, in order that success is not a boomerang for ourselves, then we indeed have a good-good with that success. But, of course, others might learn from our successes.

It should. In fact, it can make one's business success. Because, basically learning from the success of others is legitimate. In short, if one study the success of others, it can indeed be a good teacher. Although we really can learn a lot of people who fail. In this context, I think, that our business remains viable lasting even better in the future, there are times when we must realize this. Or rather, as an entrepreneur should be more considered, that the failure was actually the best lesson. Therefore, I think we should be not too fearful of failure. We learn the most about ourselves when failed, do not be afraid to fail. Because it really is a failure of our process to be successful I believe, whose name was actually entrepreneurs can not succeed without fail.

Therefore, when we want to start a business or a business when we started to grow, but then suddenly go bankrupt or fail, I think it makes us not be discouraged. Instead, entrepreneurial spirit that's when we must rise again. Because, according to my experience and other business associates, a new brand successfully, after they had failed at least seven times. If we had failed two or three times, I think that it's perfectly natural for an Entrepreneur.

Properly, the entrepreneur will never mendapatakan lesson without doing the steps mean. Whether it's a step that failed and successful. The steps start from small steps to big steps. In other words, I say a 1000 km journey was actually started from a small step. If we do not dare to start or floating the business, or any of our businesses grow. I found interesting words make us think together that is, "Begin the step does not start". That is, people who dare to start or expand a business, it's better than those who did not dare to start or expand a business.

Purdi E Chandra


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Business Learning While running

Take Action NowI agree if someone says that to achieve business success, we can imitate the success of others, whether it's strategy, or choice of doing business. In addition, I want to add, that to us can be entrepreneurs, really do not have to have a qualified business experience first. The logic is, if we wait until a qualified business experience, then when are we going to start a business?

From my own experience, and experience Bob Sadino businessman, also experience of other entrepreneurs, that the real master of business experience that we can achieve while running our business. So, we want to start a business, it is better not to put much thought or plan fancy. Be assured, that the business may change, and can we handle it as we go along.

It's just that, maybe we can temporarily fear is precisely because we are too ready, too much to think about, even too scared to business risk. Actually, I think, in practical business, which actually happens a lot different from what dipikirin ever. So no wonder we and many find the way out to overcome all the difficulties we have experienced business. Thus, there is no reason for us to start a business for this reason we limited business experience. Say, with our expert to learn from every incident, I believe it makes us more proficient in business.

And, if we look at the field, many businesses were started with zero. For example, money does not have, it can be overcome by borrowing other people. Then have no business experience can ask the other person. Even do not have any idea, could use other people's ideas. So is the effort that had nothing, and many more.

What does all that? That is, we can use the "belongs to" others. It is precisely this kind of situation, will make us get a lot of lessons in business. The thought was in my opinion the most important thing to start a business.

Therefore, in my opinion, really learn the business as a street or road while studying, in the business world is the same, which is important we have tried to start a business. Bob Menuru Sadino by stepping are like that, at least already one step ahead in the business. We are no longer just walking in place, which means not going anywhere or do anything bisnia.

"I am successful because I walked. Not conjure victory step, "said Bob Sadino which also start a business from scratch. Of course I disagree with Bob, who now has a lot of supermarkets in the group Kem Chik's it. This means that, by stepping, then there is the possibility of our success, in addition there is the possibility of failure. But with no steps, then we will never succeed. So it could not hurt us to learn the business as we go along.

Purdi E Chandra


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Dare Success

How much good fortune that we want,
is equal to how much we dare to take risks.
- Purdi E Chandra

ONLY a handful of entrepreneurs who can reach the top of the ladder of success without struggle and sacrifice. Recipe, among other things, that make mistakes, they forget about it and kept working, until finally achieving success. In my opinion, we as an entrepreneur must always be brave and courageous thinking to develop a successful self-confidence.

Must always remember, that we are potentially in the business, which at any time should always be double the self-confidence, and can eliminate exucitis disease, a disease for a reason. Is that the reason related to health, intelligence or intelligence, age, and fate. We had also must have the courage to change failure into victory or success.

For a success, it takes courage to continuously study the decline of our business to success. In business, it is natural that we learn from the success achieved by our competitors. But the point is, how we should avoid the mistakes that have done by our competitors. We also must always be ready to face the changes that are always in business life.


Efforts to create the best ideas that are competitive advantage I think it becomes very important, and if we need to join together the best ideas from our competitors.

In other words, as an entrepreneur, we must constantly every moment always opened my eyes and ears of a chance or opportunity. Because, in addition to livelihood factors, then the opportunity was also concerned with our fate factors. If we are able to do that, it is probable that our success will be achieved.

I am sure, we all crave success. Want to get the best of his life journey. No one can get pleasure from life on all fours, the half-life half. Success means many things are wonderful and positive. Success means personal prosperity: a nice house, financial security and opportunity to advance the maximum, as well as useful to society. Success also means that the honor, leadership, and respected.

With success demikin means self respect, to feel honored, it must continue to be happy, and feel the satisfaction of life. That means, we managed to do more useful. In other words, success means winning! But unfortunately, in the era of globalization it is today, not all entrepreneurs dare to mention, that he has achieved success.

Instead, I just think that we as entrepreneurs must dare declare himself a success. Because of the courage we say successful, will generate confidence. With great confidence, we will be more eager to achieve success. And I still believe, no matter how busy entrepreneur, a successful entrepreneur, he will remain ready to help friends who need it. And, they increasingly believe in God as a great power.

Purdi E Chandra


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Starting a new business

New BusinessI believe, that every year has been quite a lot of people who enter the business world. They generally perform three ways. That is, buying an existing business, became a partner in a franchise, or to have the new business.

If you want to start a new business, of course we should be able to answer four questions. First, the product or service, what would we make, and it was for whom? Second, why should the effort? Why the prospect should buy from us? What would we give if we find that the product does not yet exist? How the competition? What are the benefits we derive from the competition? Third, if we have a source? Are we going to get the order? Is it coming soon order? Fourth, the market who we are? So where did the idea to start a new business come from?

Results of a survey in the U.S., which recur in the book The Origins of Entrepreneurship, was mentioned, that is 43% entrepreneurs an idea of the experience gained when he worked in the same industry. They know the operations of a business and generally have a network of cooperation. As many as 15% of business ideas entrepreneurs can now see other people try a business. As many as 11% of employers may be the idea when he saw a market opportunity that is not or has not been fulfilled, 7% of employers that idea because it has systematically examined business opportunities, and 3% employers an idea for a hobby or are interested in a particular variety. In Indonesia alone how?

I think in this context, we do not have to agree with the results of the data. 43% of data that can be idea entrepreneurs from the experience gained while working in the same industry, it shows that he's the type of businessman who only dare to start a new business because it just simply look on the bright side only. In my opinion, if we really want to start a new business, the market should have a better chance we make a foothold.

Purdi E Chandra


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Bob Sadino: They Say I'm Crazy!

They Say I'm CrazyBob Sadino often regarded as an entrepreneur icons in Indonesia. Success will be a pioneer in the field of agribusiness and agro-industries in the flag so Kemchiks Group imprint. Her social expanse of various circles and their ability to communicate was no doubt about it. But, that is not less interesting is the style of Bob in a dress, think, say, act, and act. This public comment; quirky, unique, stylish, classy, provocative, controversial, bold, very independent, the real entrepreneurs, even phenomenal. However, a sentence that might best represent all these views, as Bob himself said, "They say I'm crazy!"
Bob Sadino also wanted to share their knowledge. "I do not want to die with whatever, so my knowledge should also be abandoned."

They Say I'm Crazy! This book is not biography, but a provocative book and whip-lash to the intelligentsia mainly undergraduate degree-bold paradigm shift, that theory without practice is nonsense, or nothing. That, the movement is triggered the rise of entrepreneurship Indonesia. This book also reveals the original concepts about the world of entrepreneurship Bob, Wheels Sadino boss, Bob Sadino Circle, education revolution, the back-back entrepreneurs, the business of art, and a discussion of the ideal of national leadership in the eyes of a true entrepreneur.



And book launching was held at the Scholastic Matraman, on Sunday, January 25, 2009 at 14:00 pm until finished. The participants who attended the event seemed very enthusiastic, though many do not get a seat and had to stand. Do not need a lengthy explanation from the speaker, discussion or questions and answers with participants immediately opened. Om Bob (as usual Bob Sadino addressed) answered every question with enthusiasm. Even suggestions he typical. When one questioner was a student in mind, Om Bob suggested that just dropped out. Entrepreneur is not something that can be learned on the bench of education, can only be studied directly in the field of work. Realities that uncomfortable can also make an entrepreneur more resilient in the business world. "I have no tips to avoid stress", so Om Bob replied when asked tricks to avoid stress. Stress actually be faced and enjoyed. According to Om Bob again, success is a small dot on gungung failure. So, if you want to succeed, it must fail first! In addition, Om Bob also taught to share. Provide opportunities to others. "Better to have many small businesses than there is only one person had a big business."

If you still want to proceed, in fact there are still many unanswered questions. However, that afternoon book review should be closed. The participants who had bought the book Bob Om can also request signatures and he took a picture together.

http://gramediamatraman.wordpress.com
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Rich Ideas, Poor Courage ...

Just Do It
There's an interesting question from a participant "Entrepreneur University" third generation when he joined the inaugural lecture. "I have so many business ideas, but in fact none of the business idea realized. As a result, I just rich ideas, but there's no business, "said participant who happens to that housewives.

I think, questions or sepert events were not only experienced by the mother before, but also quite a lot of our experienced by all, even the name of business ideas that have it. But, well, just a business idea, while the business is zero or not materialize at all. Sometimes the idea that we do not even realisir first attempted by others. In this context, I argue, is to make a business idea is needed. Only, because we are rich only ideas, but poor courage to try it, then that is developing the idea, the business was zero.

In my opinion, poor courage began when we received education in school or in college, which we can only mere theory. So, we are too much theorizing, but poor practice. As a result, when we are rich in ideas, poor courage. That is, if we just mastered the theory, but if not practiced, so that good business ideas will be difficult whatever the reality. Well, just as we learn the steering wheel. If we only theory, but was never tried or practiced, would still not be the steering wheel.

So, I think, the problem lies in how we are initially only rich in theory or just playing logic or any other term of the brain rely on the left, then could not think or act the right brain. I'm sure, if we can also use the right brain, so as when the steering wheel. Automated, no longer have to think, all have in our subconscious.

If, as we practice the steering wheel or the practice of our theory, place various constraints, such as when we pulled into the garage, the car because we are a little damaged fence nyenggol example, I think ngaak problem. Similarly, when we were kids learn cycling, having fallen a few times, it was used. But ultimately, we can also ride a bike. That is, we are only able to ride a bicycle after having been dropped several times.

In business, I think it is the same. We must have the courage to fall and get up. Conversely, if we do not have the courage like that, no matter how small businesses would not exist. And, if we let the business idea that, as a result we are only rich business idea, but poor money. I am sure, with a courage that will bring money. Therefore, in my opinion, better to dare to try and fail than fail to try. You dare to try?

Just Do It man
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Initial Capital Entrepreneur That Just Brave And Dreams

Mind of Enterpreneur
One view was wrong in some people who want to start a business but also do not dare do anything to make it happen, is because they believe that starting a business should have some cash as initial capital first. That's a big mistake!

Actually most needed to start a business is not capital money, but the courage to keep trying, start a business with tangible steps. Kalo capital needs with a dream. Therefore, an entrepreneur should not be afraid to dream, because our dreams are nothing other than a part of our vision that will make a blue print (blue print) a reality. Therefore, the provision that we want to follow our dreams, even in many realities, that provision is directly proportional to our dreams.

So, if we have the courage to start a step, try to realize the business idea. Entrepreneurs must be abstinence stop. What to do is try and keep trying. For that, logically if we have to risk failure over and over again and consider it as a learning process to success. Thus the name of failure we never know in our lives. Therefore within the entrepreneur does not know the dictionary fails, just stop trying. For an entrepreneur's success did not know the term stop trying! Thus, it usually fails, continue to try and brave it fails again just incredible! Do not break the spirit of the measure of our failure but look how many times we dare to get up and try again!

Purdi E Chandra
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Family Business

There is an interesting reference I have ever read, that most businesses in western countries, especially America, is a family business. It's just such a business can be big or be one of economic power, provided that there is cohesion in the family.

In addition, they also have to have entrepreneurial spirit. It is the most urgent goals for the family business is able to generate profits, and provide the best for their children.

I admit, there are strengths and weaknesses of the family business. Strength, ie there is a belief that family is more at yourself than to others. And, if the owner or family member can serve directly to customers or consumers of course they will feel special services.

Meanwhile, his weakness is his business would be disrupted if there are family issues into business operations. Because, after whose name the family business, certainly a lot to do with emotions, treatment, safety, in addition to questions of productivity, profits and the achievement of business goals themselves.

For example, a husband and wife to be an entrepreneur, then, their business will succeed if they can be good business partners. But if not, the painful experiences they would naturally.

According to experts Entrepreneurship, Charles Kuehl, weakness husband and wife who are both businessmen, which is too often they will be together. Conversations at home often dominated by business issues. In the event of divorce, resulting in a gloomy business.

While the benefits of this family is a spouse can usually work longer hours to make the business successful. And, they also can change the shift guard at home and at work.

So what if the business of their children also took part? I think this is legitimate. Therefore it is already part of their lives. There should also experts who argue that such businesses often can not develop properly when it is owned by the second generation.

In my opinion, the possibility that happen when the second generation did not have this entrepreneurial spirit. Or because they did not want to be in the shadow of the success of their parents.

Therefore, in my opinion, no matter if you want to expand the family business, so long as there remains kekompakkan and entrepreneurial spirit that continues to be developed. Moreover, this family business has a high flexibility, especially in its business operations.

However, we must realize however, that the family business that has a flaw, and how we can cover it. But I'm sure, if we become a true Entrepreneur would be able to consider, which is best to choose for the future of the family business.

Purdi E Chandra

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Emotional Intelligence Essentials Entrepreneur

Javanese idiom appropriate to describe the importance of Emotional Intelligence, especially in doing something to make keingingan or dreams. Ngundung, means doing an act with determination. So, if we have Ngundung, something that we believe will be achieved with the advanced intuition or optimism in the act will create something that we initially imagined actually be true or happen quickly. Ngundung habit to always be very important for someone Entrepreneur in starting or expanding a business. Therefore an entrepreneur thus be more likely to maximize the role of right brain rather than rational calculations that only makes us go stop and fear.

Back in Javanese culture there is a saying, rawe-rawe rantas, poor-poor thoroughly, which may be interpreted to mean that if we are confident in our choices and actions in life, whatever happened to reach it we must be optimistic forward undaunted. By prioritizing our emotional intelligence and more using the right brain, we would be a brave person, because it is only a brave man who went on to become Entrepreneur.

Since our school, we tend to be directed always use the left brain and we were formed into individual who always think straight and all-linear, sequence. Thus, even though clever, we will never be a brave person, always calculating and always afraid of stepping. To be sure, the courage to open an Entrepreneur's business with the courage to face risks. We always reply and forward counting the left brain, the risk will always be seen as a danger, because it must be shunned, but if the right brain's view, the risk was even a chance of reaching provision. By because they had to be approached. Major risk is too great an opportunity sustenance, but a small risk is clear reply was a little sustenance, that thing is for sure.

source : Purdi E Chandra
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Jumat, 30 Oktober 2009

"Stupid vs. Smart" ala Om Bob Sadino

Bob SadinoEveryone has the journey of life different and translate his life journey would not be the same advices into meaningful words.

Similarly, the figure of Bob Sadino. Although he was a successful businessman, he was determined not to bring science to the grave had before teaching your child in his nation, Indonesia.

The following writings He, who at the same time for our common reflection. Where do we belong?

1. Too Many Ideas - The "smart" is usually a lot of ideas, perhaps even too many ideas, so that none of them come true. As for the "stupid" may only have one idea and one that is the choice of business


2. Poor Courage to start - The "stupid" are usually more willing than the "smart", why? Because people "stupid" often do not think long or much consideration. He's nothing to lose. In contrast, the "smart" too many considerations.

3. Analyzing Clever Telalu - Most people are "smart" is very good at analyzing. Every single business idea, with a very complete analysis, starting from the capital, profit and loss until the break event point. People "stupid" not good at analyzing, so more quickly start a business.

4. Want to Get Success - The "Smart" was able to do various things with his intelligence, including mendapatkahn results quickly. Instead, people are "stupid" feels he has to go through a long and winding road before getting results.

5. Dare Not Dream Big - The "Smart" berlogika that dream something that logically can be achieved. People "stupid" does not care about logic, which he dreamed of something important, very large, even something that can not be achieved by someone else.

6. Business Need for Higher Education - The "Smart" assume, for business needs a certain educational level. People "stupid" to think, he can do business.

7. Negative Thinking Before Starting - The "Smart" great in the analysis, it is possible to think negatively about a business, because the information that had collected so much. As for the "stupid" do not have time to think negatively because they have to do business soon.

8. Done wants Own - The "Smart" think "I'll be doing it all", while the "stupid" thought he had many limitations, so that should help other people.

9. Poor Knowledge Marketing and Sales - The "Smart" considered already know many things, but often forget about the sale. People "stupid" to think simple, "the important products sold".

10. No Focus - The "Smart" is often pooh-pooh Focus said. Make him do a lot more fun. While the "stupid" do not have anything else except focus on the business.


11. Not Caring Consumer - The "Smart" is often too confident with his brilliance. He felt it was OK because of his intelligence that ignores the consumer's voice. People "stupid"?. He knows the consumer is often more clever of him.

12. Ignore Quality-person "stupid" is sometimes just ignore the quality because they do not know, so stay informed that ignore the wrong quality. Sednagnkan the "smart" often ignore the quality, because it knowingly.

13. No renovation - The "Smart" to easily switch from one business to another business that has many capabilities and opportunities. People "stupid" would not want to finish a business course.

14. Do not Know Pioritas - The "Smart" knowingly used and decided to do a lot of things in time and, thus neglected priorities. People "stupid"? The most threatening bisnisnyalah that will be pioritas

15. Less Work Hard and Work Smart - Many people are "stupid" who rely on the spirit and hard work plus a little work smart, make it a success in business. On the other hand most people are "smart" lazy to work hard and smart ass,

16. Financial Menacampuradukan - A "smart" though still acting a fool with a mencampuradukan personal and corporate finance.

17. Easy Surrender - The "Smart" feels proud when he failed in one area so that a direct switch to another field, when facing obstacles. People "stupid" is often no choice but to overcome these barriers.

18. Forgetting God - Most people feel that success is the result of poor jarih themselves, without interference "Lord". Given the LORD is a vertical worship and helping others as a horizontal worship.

19. Forget Family - Make the family as a motivator and supporter during the new start business or when business is time and labor meguras

20. Bad behavior - After a successful entrepreneur, then someone would consider himself as an independent. He no longer need other people, because it was able to stand alone diats feet.

Source; Bob Sadino
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Kamis, 29 Oktober 2009

A Powerful Weapon Entrepreneur

A good entrepreneur must have the soul of a leader. The success of an organization or company, is determined by the leader. Center circle of leadership is communication. Communication is an art or a way to communicate something, so that others understand us. "Communication is the most important skill in life. We spend most of our awake hours to communicate "said Stephen R. Covey. Subordinates in solving problems, we tend to rush in, to fix things with good advice. But we often fail, especially the failure to take the time to diagnose the problem to really understand in depth the problem first. We usually try to dimengeri first. Most people do not listen with the intention of frightening, but they heard to answer. They are ready to talk, filtering everything through their own paradigms, reading their autobiography into other people's lives. To try to understand first, we need a paradigm shift that is not easy. We have been taught since childhood to speak, write and read. We are not taught, how good to hear that. Heard there are several levels, ranging from not trying to hear, pretending to listen, to hear only the part that we enjoy it, listen with full attention and active listening Active Listening is the central point of communication.

Active listening more effectively used, if
other person has a problem. Starting from problems experienced by children, teenagers, their parents until problems in the company. Active listening goal is to help the other person go from a problem that looks to the underlying problems or real problems, prevent you from giving solving problems, helping the other person to solve problems independently and stimulate a warmer relationship.

Active listening is to hear the response to words, intentions and feelings of the speaker. In response, words, intentions and feelings of other person, then the other person would be delighted, because feelings can dilesap little by little, could be more friendly and more profound love. The other person will begin to listen to you and become more responsible. You do not have to be "super people".

One of my staff, often not in the office. Usually the personnel to call and ask him to come in and given a warning kadangkali. Often it is precisely these employees often do not even work. My experience teaches that not so in the employee handle. I am doing with actively mendengarkanm why he did not come to work. "Is there a problem, why you often do not come to work?" I asked. "No sir" he said simply "What can I help you?" I said. "No sir" he said simply. "But why?" I asked. "Well sir. My maid, when I want to go to work out with high school kids, so I waited until the kids are leaving high school or, occasionally, often do not enter. By dating the maid, my son palingkecil not preserved, even had my son go into the pool, so that once worried sayakan sir "he replied. "What can I Bantu, so that these problems can be done?" Ask me. "I can finish it yourself" she said. Since then, my staff is always entered. From there we can find the main problem, why he often does not enter. With active listening, we do not need to solve the problem, but he was able to finish it himself. Active listening is the central point of communication, one that determines the success of an entrepreneur. Active listening is a powerful weapon for an entrepreneur.

By M. Suyanto
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Learning Become Entrepreneurs from Soichiro Honda

We can learn to be entrepreneurs from the Soichiro Honda. Starting from his expertise as a mechanic, eventually succeed Soichiro Honda. Soichiro Honda's first job at the Tokyo auto mechanic in 1922 after leaving school. He only attended for eight years. Children's new 15-year-old from a small town, be proud of the 10 car repair at crowded. He was appointed as an assistant mechanic, but his work sometimes as a "baby-sitter" the boy is the owner of the shop. Honda dream to become a car mechanic and he never got the chance .. He was frustrated, then packed his bags and quit his job and left the big city. Six months later, the shop needed, he was called to help fix the car, finally tebuka opportunity for him to achieve his dream.

Like other countries, Japan was hit by a large depression in the 1930s. In 1938, Soichiro Honda was a student, when he started to open the workshop and developed the concept of ring-shaped piston. He plans to offer the idea to Toyota was working day and night, often sleeping in the garage. He always believes that he can refine the design and produce a useful product. To start a business using the capital of jewelry from his wife. When the draft was made sempel and offered to Toyota, the piston does not meet the standards. The technicians laugh at his design. Despite the failure, he remained firm to his guns. After two years redesigning survive and, eventually won a contract from Toyota. Then Soichiro Honda built a factory to meet demand for Toyota. But in the bomb factory twice during the war to become messy. He remains determined to fulfill his dream to build a factory, but once again the factory was destroyed by a massive earthquake.

After the war finished, there is a shortage of fuel, forcing people to walk or use bicycles. Honda makes small engines and can be installed on the bike, but the difficulty of material, so that does not meet the demand. Honda wrote a letter to 18,000 bicycle shop owner, but the results just get a little money. However, with these makeshift money, he makes small engines for bicycles. In the first model, takes place in order to work properly, so he developed and adapted continuously until eventually produce a small engine. 'The Super Cub "into reality and success. Success in Japan, Honda began exporting to Europe and America

By M. Suyanto
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