Courage And Timing

In a business dialogue held by the Indonesian Managers Association (AMA) Yogyakarta some time ago, there was a dialogue participant who asked me, about how luck and timing factors determining success in business?

How important is the luck factor for the entrepreneur? The people of China have the habit, if you want to go into business, then we must have a hockey or a large fortune. If not, then our business would be bankrupt.

If it turns out we do not have luck, then we are advised not to set up a business. Actually, I think, whose name is lucky or hockey was actually a part of life that we can not control. We can not guess. And, indeed itrulah life. How do we know that we have luck, if we had never tried it. Luck has to be proved, not only be imagined.

I suggest that we might have luck. It's just that, by one particular circumstances, luck could have then gone. Different views timing, in any business activities that we do, then we can control it. This means that timing can be controlled less than a fortune.

Therefore, in my opinion, it might be that business can we start or we take today. But it may be, if we started five years ago. So the timing is little we can control. Clearly it shows, that the business opportunities that do not know the actual arrival time.

Today could be time for us to take the business opportunity. And if delayed, not impossible to take someone else and we lost business opportunities, I think, the first person to sell beverage Aqua in Indonesia, namely Tirto Utomo, also requires approximately 8-year struggle to exist today.

Possibly, when the product was first raised, not the time or timing is not right. For most of the purchased product is Aqua strangers. But it turned out from time to time people began to idolize Indonesia Aqua drink it. Thus, people then know the white water with a call "Aqua".


So also in the bottle, which was first introduced by Mr. Sosro. Where, at the time Sosro Tea in the market, nor at the right timing. Thus, the product is to get known and loved the community, requires a hard struggle.

So I think, whether or not our luck in the business, so we should not think about it, because we can not control. But should the timing was right, and hopefully in accordance with our luck.

Source and Image : Purdi E Chandra